Simulate Decisions Before They Cost You

Causiq builds a living digital twin of your business — so you can test pricing, hiring, and strategy changes before committing in the real world.

twin.synced
Revenue projection · 12mo
$184.2M+22.4%
A: baselineB: price+8%
Sep · $164M
JanMarMayJulSepNovJan
Causal graph
PriceDemandRevenueChurnLTVOps cost
Revenue Δ
$150.4M
$184.2M
+22.4%
Margin
31.2%
34.7%
+3.5pp
Churn
4.8%
5.6%
+0.8pp
CAC payback
14mo
11mo
−3mo

Trusted by data-driven teams and forward-thinking executives

Global Retail
Fintech Leader
Industrial Group
SaaS Platform
Healthcare Network
The problem

Most decisions are guesses dressed as strategy

Executives are asked to commit billions in capital, talent, and time — armed with rear-view dashboards and intuition. The cost of being wrong is rising.

01

Dashboards show what happened — not what will happen

BI tools describe the past. They cannot tell you what would have occurred under a different decision, let alone what will.

02

A/B tests are slow and limited

Real-world experiments take quarters, only test narrow surfaces, and rarely capture the second-order effects that matter most.

03

Complex systems hide cause-and-effect

Pricing moves churn. Hiring moves capacity. Marketing moves margin. Without a causal model, leaders confuse correlation with truth.

The platform

A Digital Twin of your business

Causiq models your company as a system of interconnected variables — pricing, demand, hiring, churn, marketing, operations — and lets you move any of them, then see exactly what happens next.

Causal model · enterprise.twin
42 nodes128 edges
PricingMarketingHeadcountDemandLeadsCapacityChurnConversionRevenueMargin
Simulation controls
Price change+8%
Headcount+12%
Marketing spend-5%
Scenario output
live
Projected ARR
$184.2M+22.4%
Gross margin
34.7%+3.5pp
Net new customers
2,418+11.0%
Net churn
5.6%+0.8pp
Operating cost
$61.4M+4.2%
Confidence interval92% · ±3.1pp
How it works

From your data to a working twin in days

Causiq fits into your existing stack. No replatforming, no months-long integrations.

01

Ingest

Connect your warehouse, CRM, and product analytics. Causiq normalises events, entities, and metrics into a unified semantic layer.

SnowflakeBigQueryPostgresSalesforceSegment
02

Model

Causiq learns the causal structure of your business — how pricing moves demand, how hiring shifts capacity, how churn cascades.

Causal discoveryDAG validationCounterfactuals
03

Simulate

Adjust any input and see projected outcomes instantly — across revenue, margin, churn and operating cost — with confidence intervals.

Scenario A/BConfidence: 92%Real-time
Use cases

Decisions worth simulating first

Wherever the cost of being wrong outweighs the cost of being slow, Causiq earns its place at the table.

+8.4% margin

Pricing optimization

Test elasticity across segments before changing a single SKU.

−14% over-hiring

Headcount planning

Project capacity, payroll, and revenue impact of every hire plan.

11mo payback

Market expansion

Simulate new geographies with adjusted CAC, LTV and ramp curves.

−23% stockouts

Supply chain decisions

Stress-test inventory, lead times and supplier mix against demand.

Beyond analytics

Not another dashboard. A decision engine.

Traditional BI explains the past. Causiq quantifies the future.

Traditional BI

Tableau, Looker, Power BI

Approach
Descriptive
Direction
Backward-looking
Question
What happened?
Output
Dashboards & reports
Decision support
Manual interpretation

Causiq

Decision intelligence

Simulation-first
Approach
Causal
Direction
Forward-looking
Question
What if we…?
Output
Simulated scenarios
Decision support
Quantified outcomes + CI

Stop guessing.
Start simulating.

Join the executives using Causiq to make their next billion-dollar decisions with quantified confidence.

get@causiq.org